What is x rite colorchecker?

X-Rite ColorChecker is a tool used for color calibration in photography, videography and in digital imaging. It is made up of a collection of 24 colored squares which include a range of colors such as flesh tones, primary, secondary, and pastel colors, as well as shades of gray. This tool is used to ensure that colors captured by cameras and displayed on monitors or printed media are accurate and consistent by comparing the colors captured with industry standard colors. It is widely used in the color grading process and has become an industry standard for color accuracy. X-Rite also has a range of products that include ColorChecker Passport, ColorChecker Video, and ColorChecker Classic, each designed for specific use cases in photography, video production, and graphic design.